Demetris is a creative professional with more than ten years of experience in product development, design, and research. His background in engineering and academia offers a unique combination of design thinking and pragmatic strategy that addresses complex strategic business and product problems within a defined framework. In his role at Simlead as Product Strategist, he helps businesses and team leaders to define a clear, value-based product development roadmap, by understanding their business, users and product's goals.

Stelios has a strong background in engineering, advanced manufacturing, and product development. He has worked on several product and technology breakthroughs during his career in product design and technical consulting, guiding brands and cross-functional teams to successful product launches. As Product Designer at Simlead, he always seeks to motivate businesses to take a design further in order to provide distinctive human-centered experiences across technology and customer journeys, resulting in powerful interactions that move the needle.